Have you received a call, email, or direct mail about a specific promotion? These are forms of outbound lead generation where businesses initiate the conversation with their target audience. Many ...

Crafting outbound messaging can be labor intensive, but the process itself doesn’t have to take years. Here are some general do’s and don’ts for creating effective B2B email messaging: • Write ...

The right leads include decision makers who have the buying power to say yes to your product or services. To close more business, it’s crucial to get in front of the right leads to promote your ...

It can make a call feel more relevant and more accountable, especially when teams are operating across borders.” She added that a local strategy should support the full customer journey, including ...

Overview: Lead generation tools in 2026 are offering a powerful combination of automation, data enrichment, and multi-channel engagement to help teams scale out ...

In this always-on era, it has never been more important for marketers to find the right lead generation mix in order to bring in prospects and convert them to customers. While interruption-based ...

Hyperke Growth Partners has published a case study documenting the revenue trajectory of Semantic Links, a digital marketing agency that increased its monthly recurring revenue from $25,000 to $75,000 ...

As a founder of an angel or venture-backed company, the metric that matters is hitting a certain level of revenue. After raising seed funding the clock starts ticking, and there’s usually a 12-18 ...

The success of your startup depends on your customers. While maintaining relationships with current clients is essential, bringing in new ones is crucial to the continued success of any business.