AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Pay-per-click activity is simple to achieve in a six-step weekly workflow, says Elisa Gabbert, content marketing manager at Wordstream After looking at data from thousands of paid search accounts, ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Because they have so many products and users, Google’s account login and access processes are often fairly complicated, and this is never more clear than with Google AdWords. If you’re a small ...

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look ...