Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Your weekly PPC Pulse delivers essential updates on Google Ads, Microsoft Advertising, and paid search performance tips.

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. Start by thinking about the words and phrases potential customers ...

Sixth City Marketing marked its 15th anniversary in December 2025. Sixth City Marketing Celebrates 15 Years of Business Sixth ...

Driving Growth: Effective Marketing Strategies For Local and Service-Based Businesses ...