Keywords – the most important thing to you in search – is going the way of the Old Yeller. Anyone who has been in search for more than 10 years recalls the days of when your Yahoo Overture/Panama ...

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision ...

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it.

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers ...

At the centre of Pay Per Click (PPC) marketing sits keyword research. The choice of keywords greatly influences the effectiveness of a PPC Campaign. How effectively you use your words will determine ...

From nailing your buyer persona, optimizing your listing and boosting Amazon PPC ROAS, ChatGPT significantly benefits Amazon sellers. Subject matter expertise becomes instantaneous if you use these ...

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional ...

PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion data, and the role each platform plays all require a distinct approach. After ...

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...