Media buying involves a lot of manual work on a day-to-day basis. And whenever repetitive low-value processes are present, machine learning tends to bring the most value. Making programmatic changes ...

Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have advertisers ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This year, new AI features rolled out on PPC ...

Many marketing strategies employ both search engine optimization and pay-per-click tactics. While they may seem entirely distinct at first glance, SEO and PPC marketing can actually complement each ...