Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

PPC.co’s advanced PPC framework emphasizes intent segmentation, message control, and funnel alignment rather than volume-driven lead acquisition. The strategy integrates paid search, display, and ...

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One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.