PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

Your weekly PPC Pulse delivers essential updates on Google Ads, Microsoft Advertising, and paid search performance tips.

Are you new to the world of PPC? If so, welcome! We’re thrilled to have you on board. A career in paid search offers exciting ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...

Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth. Marketers tend to prioritize top-of-funnel awareness and bottom-funnel ...

Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, Google Ads still ...

Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly ...