The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...

Today, PEPSI® rewrites cola history and challenges America to rethink its favorite cola with the unveiling of its Super Bowl LX spot, "The Choice," directed by Academy Award®–winning filmmaker Taika ...

Pepsi plays with soda lore in its Super Bowl LX spot “The Choice,” staging a blind taste test where a polar bear unexpectedly ...

TODAY shares a first look at Pepsi’s 2026 Super Bowl commercial, directed by Taika Waititi, that features a soda-loving polar ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...