Consumers respond to personalized marketing because it makes them feel special. And if your customized messaging also makes your target audiences smile, it will appeal to them that much more. Of ...

These days, consumers are accustomed to a certain level of personalization in many aspects of their lives. From customized TV and movie recommendations on streaming platforms to a news feed populated ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

It’s no secret that technology creates new opportunities for businesses, helping them gain a competitive edge. Texting is one such advancement that allows companies to better communicate with and ...

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

“Remember that a person’s name is, to that person, the sweetest and most important sound in any language.”- Dale Carnegie, How to Win Friends and Influence People Think about it: when you’re speaking ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they ...

For example, you might consider sending a personalized coupon, exclusive content, or something else that makes them feel appreciated and valued. It’s one of the more effective forms of email marketing ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...