Could children's pester power (the influence kids have over their family’s eating behaviors) be a force for promoting positive and healthy eating behaviors at home? A study by researchers suggests ...

Children's pester power may contribute to improvements in their family's food environments. A new study highlights the potential for children to influence food consumption and habits at home. Children ...

Energy brand npower and car marque Renault are leading the way in re-inventing a once frowned upon marketing tactic. The brands are targeting children with campaigns using cartoon characters, online ...

Children's pester power may contribute to improvements in their family environments in terms of their food consumption and parenting practices. Pester power is the influence that children have over ...

This article was co-authored by Sarah Campbell from the University of Newcastle's School of Psychology. Kathy Chapman is a co-investigator on research projects funded by the Australian Research ...

Timothy Gill is affiliated with the Australian and New Zealand Obesity Society. He receives funding from Cancer Council of Australia, Australian Department of Health and Ageing. Junk food is one of ...

To understand the power of toy licensing as a marketing tool, take a pre-schooler to the supermarket. In the canned food aisle the child is sure to want the Barbie beans or the Postman Pat pasta and ...

The association of cartoon characters with HFSS food and drink must end, according to a fresh report out of the UK which has called on parents to share their view on child-friendly marketing. Parents ...

Plenty of people judge a woman to be a bad mother if she doesn’t give more of herself to her children than her husband does (iStock) Any adult who has taken a child to a shop will likely have ...