To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

It is much more important to get started, test and secure funding first. When it comes to business plan creation there are now more templates and streamlined formats that are being adjusted to meet ...

When it comes to writing a business plan, how you present your information can make or break your hopes for finding funding. You may have covered every detail a potential investor could ask, but if ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

This guide to writing a business plan will outline the most important parts and what should be included in an effective plan. A business plan is a written description of your business’s future, a ...

We list the best business plan software, to make it simple and easy for businesses of various sizes to budget effectively, set goals, review progress made and demonstrate their value for further ...

You should approach the launch of a pop-up shop like you would approach the launch of a startup — and it begins with a business plan. You've probably seen or even visited a pop-up shop before. These ...