Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

In 2012, Professor Rom Harré defined positioning theory as being “… based on the principle that not everyone involved in a social episode has equal access to rights and duties to perform particular ...

Academics, researchers and students from around the world interested in positioning theory — a concept in social psychology that characterizes interactions between individuals — are invited to attend ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...