Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...
Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. Loni Stark, Director of ...
eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...
Lattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads. The application is designed to help marketers become ...
eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...
Workday is expanding its move into analytics with a series of specialized, predictive applications designed to help staff in HR and financial management roles retain top workers and make more accurate ...
Prediction analytics changes sports betting from guessing to strategizing. An activity that was solely based on the bettor's ...
Predictive analytics involves using data, statistical algorithms and artificial intelligence to anticipate future outcomes, trends, behaviors and events based on historical customer data. This ...
Moving from reactive to predictive maintenance requires the right tools for use by subject matter experts. As the power industry continues to advance from preventative to predictive maintenance, one ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust ...
Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...
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