In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

How our brain, a three-pound mass of tissue encased within a bony skull, creates perceptions from sensations is a long-standing mystery. Abundant evidence and decades of sustained research suggest ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...