The concept behind a fixed price is minimizing customer uncertainty of a final price, which may be due to market fluctuation, time-frame variables or potential changes to the scope of a project. A ...

Rather than simply responding to shrinking profits or customer complaints about prices, you should develop a strategic pricing policy that allows you to remain competitive while reaping healthy ...

It was the talk of the social media chattering classes this week: Wendy’s was planning to implement Uber-like surge pricing for menu items at certain times during the day, at least according to ...

Google has updated its Google Merchant Listings help documentation to add priceType property and then also give new sale pricing examples. Google said they did this to "make it easier for merchants to ...

Cost plus Cost plus is where a business considers how much a product has cost them to produce, and then adds a mark-up to how much profit they want to make. If a business had costs of £10 for a ...

Consumer group Which? says it has found evidence of “concerning membership pricing practices” after conducting research into retailer loyalty schemes. These “dubious” practices mainly involved deals ...