Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Managing your brand’s reputation is a balancing act. Companies must be constantly poised to both respond effectively to crises and proactively build consumer trust. In my last article on common ...

Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers. A brand strategy is not limited to logos, designs and names, ...

Opinions expressed by Entrepreneur contributors are their own. Digital breakthroughs are making it increasingly easy for brands to communicate directly with end users. To encourage two-way ...

A store brand, often referred to as a generic product, is manufactured or acquired by a retailer for exclusive sale to consumers. Store brand examples include anything from jars of pickles to ...

In our collective experience in marketing, no topic has seemed to cause as much confusion as branding. People routinely throw out terms like “brand,” “brand equity,” “branding” and “brand strength,” ...

This application shows how the brand elements are used for the approved business card layout. “Chinatown Rising” will be featured on Tuesday, January 20, at 6:30 p.m. at the Knickerbocker Theatre, in ...

What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...