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Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Bringing a new product to market involves both a creative ideation stage and an execution stage. When time-to-market constraints are binding, important questions are how to divide limited time between ...

As a forward-thinking Design leader with over 19 years of experience and a Doctorate in Design student, Alok brings a wealth of expertise in crafting innovative solutions that bridge the gap between ...

If you want to take a larger share of the market, win clients and have higher margins, you’ll need to develop your own product. In today’s competitive climate, it’s not enough to sell the same ...