Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...

Whether you're a serial entrepreneur or new to the startup world, creating a product is not usually a simple task. There are many distractions that can come into play that can deter you from reaching ...

Over my 30 years of leading the creation of innovative new products, processes and services, I’ve learned what makes for successful new product development and innovation. It goes far beyond designing ...

The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product Innovative new products are the fuel for ...

Reports from academic studies, market surveys and consulting firms all show a failure rate between 70% and 90% of new products in the Consumer Packaged Goods industry [1]. In this mercilessly ...

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

Making launch dates might be more important based on the size and scale of a company. However, missing launch dates can hurt any company. Why Do Most New IoT-Enabled Products Fail? IoT-enabled ...

Whether a device is a Mac, iPhone, or iPad, every piece of hardware Apple makes needs to go through several prototype and development stages. Here's what that looks like, and what Apple calls each ...