Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...

NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...

Although a globally-recognised brand, the competition for corporate gifting is rapidly increasing, so an impactful and integrated strategy was needed to cut through the noise of a crowded marketplace ...