As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...
With a renewed sense of the major advertising impact of combining streaming TV and social media in cross-media campaigns, a new study says such efforts reveal major brand recall and purchase intent ...
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), a global leader in B2B technology purchase intent data and services, and 6sense, a global leader in using AI to help B2B revenue teams ...
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it will be presenting a case study with ...
Opinions expressed by Entrepreneur contributors are their own. Precision wins when you know the household, not just the individual Real conversations reveal real purchase intent and drive smarter ad ...
If the latest Automotive Analyst Note from J.D. Power and Associates’ Canadian Automotive Practice is any indication, the Canadian new-vehicle market could steal some traction from the used-car side ...
Why are we investing more in marketing and getting less impact? This question is being discussed in boardrooms, and it's no small concern. The report argues that the industry’s “old playbook”—more ...
Ads served on premium media outlets drive a 40 per cent uplift in purchase intent, according to research conducted by global advertising technology player, The Trade Desk, in partnership with PA ...
Pinterest is rolling out native “where-to-buy” links for its standard image ads, allowing advertisers to show multiple in-stock retailer options for a single product. The shoppable links allow brands ...
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