Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Key points Neither a quantitative nor a qualitative methodology is the right way to approach every scientific question. Rather, the nature of the question determines which methodology is best suited ...

A litigation management audit can reveal several different categories of information, depending upon the type of inquiry undertaken. The audit inquiry most typically utilized by insurance carriers is ...

A difficult undertaking is to isolate the exact makeup of accounting research. The methods, goals and focus of accounting research tends to shift over time. Historically, a large part of defining a ...

In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data ...

Artificial Intelligence engineers should enlist ideas and expertise from a broad range of social science disciplines, including those embracing qualitative methods, in order to reduce the potential ...

Hootology, a market research platform merging trusted research principles with modern technology, has seen significant growth since the July launch of HOOQZ, the AI-powered platform for hosting ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...