Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

Rational organization theory is the idea that an organization, such as a business, is a tool for achieving a definable goal or set of goals. A rational organization uses a formal structure to define ...

The short answer is no. The harder you try to be purely rational the less likely it is you’ll get there. What people have is the capacity for rational thought. This capacity exists on top (literally) ...

Rationality is what keeps us sane in the messiness of life. Being able to stay rational through a difficult time, or just for as long as a simple argument, is a sort of safety vest we can wear to not ...

When my students grow too dependent on their calculators, I ask them to find a number that, when multiplied by itself, gives them 2. Students quickly see that since 1² = 1 and 2² = 4, the answer has ...

Is rational decision making inherently better than making decisions based on instinct? I was struck by this question during a presentation by Dr. Michael Etgen at our IBM Academy of Technology ...

Mathematics students face challenges with rational and irrational numbers. Understanding the principles and patterns simplifies this concept. Rational numbers can be fractions of integers. Irrational ...

On occasion, we all make questionable decisions and reach incorrect assumptions. Often, this is due to cognitive biases - built-in tendencies that we all share. Many social psychologists believe ...

IBM Corp. agreed Friday to acquire longtime customer Rational Software Corp. for $2.1 billion, the largest in a recent string of acquisitions to bolster its software operations. The deal values ...