A couple dressed as a bride and groom participate in the Bad Bunny performance during halftime of the NFL Super Bowl 60 football game between the Seattle Seahawks and the New England Patriots, Sunday,...

Sunday night’s Super Bowl and Bad Bunny fell short of setting records for most watched U.S. broadcast and halftime show.

Total social media consumption of Bad Bunny’s halftime show set a record of 4 billion views after the first 24 hours, according to the NFL and Ripple Analytics.