"Stranger Things" and NFL games on Netflix and Prime Video lifted the category to an overall record 47.5% share of monthly TV ...

Streaming hit a new record in December, accounting for 47.5% of all TV viewing, according to the latest edition of Nielsen’s monthly Gauge report. Three NFL games on Christmas Day contributed to the ...

Nielsen says (via The Hollywood Reporter) that US streaming figures for December 25 beat the previous 2024 record, also set ...

Streaming services have been coming for the broadcast television crown in the U.S. for years. Led by free services like YouTube, streaming represented 44.8% of television viewership in May 2025, its ...

The Dallas Cowboys and New York Giants set a streaming record during their Thursday Night Football matchup on Amazon Prime this week. Per ESPN's Adam Schefter, the game averaged 16.22 million views, ...

Christmas Day 2025 saw the biggest streaming day ever in the US, driven by Stranger Things Season 5 on Netflix and Landman Season 2 on Paramount+.