Attracting new customers is undoubtedly essential when running a business but nurturing the ones you have is key to sustainable growth. Although no company can retain all customers because of ...

When a homeowner calls your home service company requesting a plumber or an HVAC technician, chances are they have found themselves to be in a difficult situation: they have burst pipes or their ...

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Too many loyalty programs operate like rusty hand-cranked machines that require immense effort for a single turn. They rest on the premise of short-term retention, a model that stalls the moment a ...

In a year marked by continued business closures and shrinking profit margins, declining sales remain one of the toughest challenges for companies trying to stay afloat. To regain stability, businesses ...

Every business faces the challenge of acquiring new customers. While marketing efforts are essential, focusing on retaining existing customers can be a more cost-effective strategy. I believe loyalty ...

Building a loyal customer base is essential for any business. Not only is retaining an existing customer more cost effective than acquiring a new one, but forming authentic connections with your core ...

"They're the ones that pay my bills," said Depot owner Bert Clark about his smoking customers. To keep sales from slipping, bar and lounge owners plan to do whatever they can to both preserve as much ...

Use loyalty tiers and personalized incentives to drive engagement and sales. Optimize acquisition beyond paid ads by improving website funnels and UX. E-commerce competition is heating up and makes ...