Ikea is expanding. But this time it’s not with new physical stores. The home design company is entering the virtual world. The retailer, which has its U.S. headquarters in Conshohocken, announced this ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Roblox easily creates opportunities for direct cultural expression. Within Michif RP, players can buy clothing for their ...

For years, religious rites have found a comfortable modern nook within the virtual realm– not via livestream– but on Roblox ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...