Maintaining direct and effective communication with customers is more important than ever, and SMS marketing has emerged as one of the most powerful tools for engaging audiences and driving action.

Gone, an app that helps you sell off unwanted stuff, has just launched an SMS service to make unloading your crap even easier. Gone launched its concierge service in San Francisco and Austin last July ...

An SMS (Short Message Service) is a feature of mobile phones that enables you to send text messages to other people. While free messaging services offered by smartphones support a cheaper and less ...

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

GUEST OPINION: In an era of instant communication, where user attention spans are mere seconds, speed and message effectiveness are paramount. For businesses aiming to reach a broad audience swiftly, ...

Sybase 365, a Sybase Inc. subsidiary that offers mobile messaging services, announced a global partnership with 2sms to extend SMS services to small and midsized companies on an instant provisioning ...

Skype Technologies has begun allowing users to beta test free two-way short text messaging, the company announced yesterday. In addition to already receiving SMS messages for free, Skype users can now ...

Sybase has announced two new mobile services based on SMS messaging, one for phone users to get turn-by-turn directions, another for vendors to insert ads or promotions at the bottom of the message ...