Salesforce.com customers are sounding off about the fact that an upcoming Analytics Edition of the CRM (customer relationship management) software will have an additional price tag, saying that the ...

According to a recent McKinsey & Company study, companies making intensive use of customer analytics are 2.6 times more likely to have a significantly higher ROI than competitors. 1 Despite this ...

Salesforce.com has played a huge role in making customer relationship management accessible to the masses, and now it's trying to do the same with predictive analytics technology. Salesforce.com Wave, ...

Tableau announced that it is combining its software with Salesforce’s Einstein Analytics arm. The new offering will be known as “Tableau CRM.” It’s the latest integration between the two companies ...

Salesforce operates a cloud-based enterprise software platform serving global organizations; Business model centers on ...

Are you having trouble with website reporting and analytics? You're not the only one—the struggle is real. At Salesforce, we grappled with our own digital marketing organization's highly customized ...

Tableau is stepping up its efforts to integrate with parent Salesforce as its analytics software will build in Einstein Analytics, which will be renamed Tableau CRM. Under the plan, Tableau CRM will ...

Technological innovations are reshaping financial forecasting and decision-making. The fusion of Salesforce's data management with artificial intelligence (AI) is driving this transformation, offering ...

Simba Technologies Inc., a provider of relational and multi-dimensional data connectivity solutions, has announced that its JDBC Driver for SalesForce.com has been licensed by SAP AG. The solution ...

The first deliverable of the Einstein Analytics integration will be the embedding of Einstein Discovery into Tableau. Einstein Discovery uses an array of AI technologies to find patterns in data, ...

Product development plans to be detailed at today’s virtual Tableau Conference make clear that Tableau, acquired by Salesforce last year for nearly $16 billion, will be the business analytics brand ...