Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Open Marxism 2: Theory and Practice was released with volume 1 in 1992. The introduction to volume 2 is included below along with the full PDF. For a fuller overview of Open Marxism, see the ...

The concept of sales "theory" or marketing "theory" is problematic. This is because these are really subsets of a broader microeconomic approach to the manipulation or creation of demand. The concept ...

A consultant who is an efficiency expert concluded his lecture with a note of caution. “Don’t try these techniques at home.” “Why not?” asked somebody from the audience. “I watched my wife’s routine ...