Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. Google Analytics now lets you compare up to five metrics side by side. New anomaly ...

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual card level.

You should rigorously track your search rankings for top keywords in your niche. For example, in the sports retail industry, ...

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the ...