From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.