Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

December’s HubSpot updates were all about making day-to-day work in HubSpot a little smoother. Here’s what stood out to us. The post December 2025 HubSpot updates: Smarter segmentation, tighter AI ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations and technologies redefine how brands engage with their audiences in 2026.

Market segmentation, in which consumers are grouped into categories that then define how they are engaged and supported, is still a relatively new concept in healthcare, but can greatly benefit the ...

Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

Microsegmentation is an essential element of a zero-trust security model. Here’s how businesses can get it up and running. In a world without perimeters, a zero-trust approach is critical for ...