Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...

On the surface, it looks like new generative AI models are getting better at understanding us and the world. But this glosses over the risks and opportunities. The term Semantic Search makes it easier ...

“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced. “E-A-T is Google’s ...

Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at the right time.

Ask.com today introduced a new version of its search engine that is both a return to the company's semantic roots and a move to become more of a one-stop shop for not just search results, but the ...

Legal services are built on knowledge, but firms today work with overwhelming volumes of contracts, precedents, case law and internal records. Being able to accurately and quickly search for ...

This post is the second in a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the internet. So the search of yesteryear is ...