College leaders should embrace a customer-centric approach to improve the educational experience for their students. The September 22 issue of The Economist included an intriguing article, “The magic ...
Blueprints are quintessential to any build. They’re a set of instructions for how to handle the buildout of a building, and vital communication tools that help ensure anyone who comes into the fold at ...
Amy L. Ostrom, Mary Jo Bitner, and Kevin A. Burkhard argue that higher education improvements and innovations should be viewed through a service lens and driven by focusing on students as customers.
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