The managed services market is driven by IT complexity, a shift to cloud solutions, and demand for security services. Opportunities lie in enhanced connectivity, scalable cloud deployment, and SME ...

The customer service function is now a vital element of your business model. Customer service reps handle customer questions and complaints but they also cross sell products. It is now common to ...

Marketing a service differs from promoting a tangible product because consumers often need to be educated about a service. Service marketing often requires more explanation as to why the customer ...