An organizational strategy is the sum of the actions a company intends to take to achieve long-term goals. Together, these actions make up a company's strategic plan. Strategic plans take at least a ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

Strategic management is largely a matter of anticipating the future, recognizing problems before they occur, and taking corrective action while the window of opportunity for effective response is ...

The success stories of companies such as Toyota, Canon and Komatsu share an underlying theme: All embraced bold ambitions beyond the limits of existing capabilities and resources. They aimed for ...