Slowing down the speed of video ads can boost consumers' desires for the featured product or brand. Gone are the days when traditional print advertising was touted as the gold standard. Now, running ...

Though slow motion might be one of the most overused cinematic techniques out there, that's because it's also one of the most versatile. Whether you're watching a horror, action film or comedy, ...

Sony kickstarted a rather interesting trend with its Xperia XZ Premium back in 2017, delivering a hitherto unprecedented 960 frames per second (fps) slow-motion mode. This allows users to capture ...

Watching a video of a harmful or violent act being committed can provide useful evidence of the circumstances surrounding the action. But new research shows that watching that same video in slow ...