Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

The 30-second spot for the Dova Arena project, which will be located in Rancho Cordova, is debuting during the 2026 FIFA World Cup.

The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.

Timothy Weah speaks on creative directing Electrolit's campaign that will run during the 2026 World Cup while he plays for the United States.

FOX drew the ire of soccer fans everywhere with how it handled its broadcast of Team USA’s 2026 FIFA World Cup opener.

World Cup fans blasted Fox after commercials during hydration breaks caused viewers to miss live in-game action.