The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

When great minds depart, it is best to remember them through the lessons they passed on. I can think of no better way to remember my coauthor, mentor, and friend—Anthony Cordesman—than to write about ...

Making informed decisions is paramount for individuals and businesses alike when it comes to finances. Strategic planning and scenario analysis are indispensable tools that provide clarity and ...

In today’s digital age, the proliferation of touchpoints has generated a tidal wave of data, offering businesses an unprecedented understanding of their customers and markets. Coupled with ...

What Is Peer Group Analysis? Potential Pitfalls of Improper Peer Group Analysis A Three-Step Process to Choosing the Right Peer Group How to Use Peer Analysis Across the Investment Workflow A ...

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, ...