Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

A new field study out of the Yale School of Management is the first to show the influence of well-known psychological tendencies on how much employees choose to save for retirement. The study reports ...

Science has proven, once again, that advertising is effective. Who knew? Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published ...

A new study by HBP researchers in Science sheds light on the fine line separating what we see and what we miss Understanding conscious perception is a major challenge for neuroscience. A new study ...

Athletes who are exposed to subliminal visual cues when they are participating in endurance exercise will perform significantly better, a study has demonstrated. Subliminal visual cues are words, ...

Go to almost any classroom and, within minutes, you’re likely to hear a frazzled teacher say: “Let’s pay attention.” But researchers have long known that it’s not always necessary to pay attention to ...

BBC R&D were approached last year by Radio 4 documentary producer Phil Tinline to help with a documentary he was putting together surrounding the myths and truths of subliminal advertising in video.

Take a moment and imagine yourself in old age. Not just a more wrinkled version of your face or more gray in your hair, but the bigger stuff, too: What do you do? How do you feel? There’s no shortage ...

Touch is one of the most important forms of subliminal communication in both humans and other primates. In the following excerpt from my book, Subliminal, I describe its importance in social bonding..

While they were working, a series of dots were moving, apparently randomly, around the screen. In actual fact, one in 20 of them was moving in a particular direction. When asked later to detect ...

AI is changing the rules — at least, that seems to be the warning behind Anthropic's latest unsettling study about the current state of AI. According to the study, which was published this month, ...