Ads.txt research released Tuesday shines a new light on the extent of the harm done to major publishers by inventory resellers and lax supply chain standards. A joint study from Google, Amobee and ...
Nearly two out of three advertisers think ads.txt is a step in the right direction in reducing ad fraud, according to a new study by Oath made available to Marketing Dive. More than 50% of advertisers ...
A study of 3,000 publishers' websites found only 20% have adopted the Interactive Advertising Bureau’s (IAB) ads.txt tool meant to prevent ad fraud, per a press release made available to Marketing ...
Publishers are losing up to $1.27bn a year due to fraudsters impersonating their inventory on ad exchanges, with such bad actors conducting up to 700m false ad requests per day, according to a study ...
Ads.txt research released Tuesday shines a new light on the extent of the harm done to major publishers by inventory resellers and lax supply chain standards. A joint study from Google, Amobee and ...
The Pennsylvania State University conducted a study that showed webmasters favored Google over other search engines in terms of allowing access to their web sites. An associated BotSeer search engine ...
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