Traffic accidents are more orderly than the backend of most websites. At any given moment, a multitude of information fires off a page — information about who a visitor is, where she came from, her ...

Tag management may not seem like a particularly sexy industry, but it’s attracting plenty of money from investors — one of the companies in the field, Ensighten, is announcing that it has raised $40 ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Everyone wants some level of personalization when they visit a website, a mobile site, whatever. Even anonymous users expect some level of it. And that means tags, in some form, need to be on web ...

You know the movie trope that involves a makeover scene during which the so-called nerdy girl takes off her glasses for the first time, lets her hair down (or pushes it back from her face) and becomes ...

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

Tag management systems are designed to help marketers implement and maintain online applications more efficiently, and without aid from IT. These solutions enable retailers to deploy and manage a ...

SAN FRANCISCO--(BUSINESS WIRE)--Atlan, the pioneering active metadata platform, has launched Tag Management, accelerating the shift of data governance to the left. As the modern data stack continues ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...