When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

Now that we've unpacked some iconic tagline examples, let's take a second to savour what makes them so deliciously effective at sticking around. Have you ever heard those slogans that never seem to ...

Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...

Wolff Olins' William Rauscher says the tagline is having a moment, but brands need to think about how these assets work as part of a broader whole. Nike's famous "Just Do It" tagline The humble ...