Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

When firms target their customers they need to determine the overall kind of marketing strategy they are going to use. Whether it is a one size fits all model that you see with Mass Marketing, or at a ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...