Fortnite Chapter 6 Season 3 throws players into one of the most action-packed seasons yet, taking players to a superhero-themed map sporting various locations to dive into. Alongside featuring ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards.

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

In The Legend of Zelda: Breath of the Wild, the Akkala Ancient Tech Lab is important for those seeking powerful weaponry. Built from an old lighthouse by Robbie, a Sheikah researcher, the lab ...

NEW YORK—In a move that will make it easier to use emerging CTV ad formats, IAB Tech Lab has released its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV. It introduces ...

The Transit Tech Lab in New York City has opened the application period for its fifth technology challenge to focus on areas like operational efficiency and human capital. The Transit Tech Lab is a ...

With the ever-changing tech landscape, having hands-on experience is more valuable than ever. While textbooks, YouTube videos, and online courses provide a solid foundation, nothing beats the ...

A new era of innovation officially begins today at the University of Nebraska–Lincoln with the launch of the Frontier Tech Lab (FTL) during Silicon Prairie Startup Week. The first-of-its-kind ...

The Transit Tech Lab, a joint initiative of the New York Metropolitan Transportation Authority (MTA) and the Partnership Fund for New York City, has released the proof-of-concept results for its three ...

Explore the role of a Medical Lab Technician and how they impact healthcare behind the scenes! Discover the essential role of a Medical Lab Technician in Careers That Work! Follow Alyssa Miller at ...