IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

The Transit Tech Lab in New York City has opened the application period for its fifth technology challenge to focus on areas like operational efficiency and human capital. The Transit Tech Lab is a ...

The eighth annual Transit Tech Lab competition seeks solutions to infrastructure monitoring and data management challenges ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like ...

The Transit Tech Lab, a joint initiative of the New York Metropolitan Transportation Authority (MTA) and the Partnership Fund for New York City, has released the proof-of-concept results for its three ...

The IAB Tech Lab PAIR ad solution is based on Google’s PAIR protocol and IAB Tech Lab’s privacy enhancing work When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

The U.S. Marine Corps and Naval Information Warfare Center Pacific will set up a technology lab in late January to allow engineers and other experts to develop prototypes into scalable, deployable 5G ...

With the ever-changing tech landscape, having hands-on experience is more valuable than ever. While textbooks, YouTube videos, and online courses provide a solid foundation, nothing beats the ...