Aware that customers are increasingly making the journey to its stores to purchase the latest iDevice or Mac and to interact with employees at the Genius Bar, Apple has begun testing new Genius Bar ...

Apple is experimenting with tweaked a Genius Bar service center at one retail store, featuring a larger table removed from the back wall that has replaced the kids' seats and tables. Details and ...

Gary Allen writes about a new Genius Bar layout over at ifoAppleStore: The designers’ solution to Genius Bar crowds was to pivot the GB table by 90-degrees so that it’s perpendicular to the rear wall ...

The next time Apple fans head to their local stores for a Genius Bar consultation, they might notice some slight changes. ifoApplestore writes that Apple stores are changing their Genius Bar layouts ...