ELLE editors put the brand’s latest launches to the test.

A few factors play into creating a TikTok-famous beauty product. The results need to be wow-worthy, the application process needs to look simple-yet-enticing, and it needs to perform better than other ...

Add Yahoo as a preferred source to see more of our stories on Google. There are many mysteries in our world, but the one I think about most often is how the perfect no-makeup makeup look was achieved ...

Prepare to have your mind blown. The makeup industry is constantly touting certain lipsticks as "long-lasting," but how often is that really the case? I put one brand to the test — and it was unlike ...

When two New York Post staffers put the product to the test, they also found it was “top tier” and “incredibly vivid and ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

What’s the difference between lip stain and lipstick? Are you trying to decide whether to switch out your lipstick for a lip stain? If you’re aiming to upgrade your style, whether you love bold, ...

This lip stain stayed put all evening, even after scoffing a steak and glugging numerous cocktails *All recommendations within this article are informed by expert editorial opinion. If you click on a ...

Olivia Attwood just shared with fans the viral makeup product that's earned a space in her makeup bag, as it's praised for ...