In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep ...

What does design thinking in practice look like? There has been much talk about its power and efficacy. However, when you peruse the many online resources available, the picture is incomplete. We know ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...

There are “traditional” designers and there are “strategic thinking” designers. Traditional designers often follow strict guidelines and do not think beyond the assigned tasks and the impact they ...

One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: However, it’s easy to think of SEO as predominantly left-brained. SEO tactics tend to rely ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...