NEW YORK (AP) — It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash ...

Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents tallied about $7 billion last year. Detergents come and go, but Tide ...

CINCINNATI--(BUSINESS WIRE)--HE Washing Machines are among the most sophisticated appliances in the home, designed to make more than 100 decisions per hour, with more technology than that which fueled ...

If you’re one of those shoppers who thinks that all laundry detergents are the same, who buys whatever brand is on sale, who treats wash day like it’s a chore, stop reading now. What comes next might ...

(Reuters) - Procter & Gamble Co is launching a lower-priced "Tide Simply Clean" liquid detergent for U.S. shoppers, but it is "not very interesting" to current Tide users, Chief Executive A.G. Lafley ...

We've been hearing more and more reports the past year about shrinkflation, where you pay more but get less of a product. But after one viewer contacted us about a possible case of shrinkflation, we ...

Approximately every 10 days, I remove items from the hamper in my bathroom, take them downstairs to the laundry room, and allow the washer to fill with water as I place Tide detergent and Clorox in ...

Sept 4 (Reuters) - Procter & Gamble Co is launching a lower-priced "Tide Simply Clean" liquid detergent for U.S. shoppers, but it is "not very interesting" to current Tide users, Chief Executive A.G.